The founder

Gregor Marić, founder and CEO of PugliAI.

Entrepreneur, author and speaker. For over fifteen years he has worked on automation and artificial intelligence applied to business processes; since 2023 he has led PugliAI in helping Italian SMEs adopt AI.

Gregor Marić speaking into a microphone at an event
Role
Co-Founder and CEO of PugliAI S.r.l.
Experience
Over fifteen years in artificial intelligence and business process automation.
Career
Former Senior Manager at KPMG Italy and Managing Director at INVOKE. Founded ProcessLenz, later acquired.
Education
Bachelor in International Economics, American University of Paris.
Author
«Oltre il divario digitale», a book on the digital transformation of Italian companies.
Recognition
Winner of the Comtel Startup Challenge 2024 with PugliAI.
Outreach
Founder of the RPA Champion YouTube channel; speaker on AI, RPA and digital transformation.
Languages
Italian, English.
Contact
sales@pugliai.com

The journey

From process to technology, not the other way round.

Gregor Marić built his career on process automation, long before generative AI became a boardroom topic. That journey explains PugliAI’s approach: start from the process, not from the technology.

He came to AI consulting from traditional consulting: Senior Manager at KPMG Italy, then Managing Director at INVOKE. Meanwhile he founded ProcessLenz, which he exited through an acquisition. It is the combination of big-firm method and first-hand entrepreneurial experience that defines how PugliAI works with SMEs.

In 2023 he founded PugliAI with a precise goal: to make AI accessible to Italian small and mid-sized companies, the backbone of the country’s economy but rarely equipped with the budgets and in-house teams of large corporations. In 2024 PugliAI won the Comtel Startup Challenge.

With the book «Oltre il divario digitale» and the RPA Champion YouTube channel he brings the same work to a wider audience of entrepreneurs and managers, in Italian.

Areas of expertise

The topics he works on every day with SMEs.

AI agents and automation

Design of agents that run end-to-end processes on business systems.

AI infrastructure

On-premise and hybrid architectures for companies with data-sovereignty constraints.

Strategy and adoption

AI roadmap, business case and change management for SMEs.

Let’s talk about your process.

A free strategy session to understand where AI can produce a measurable result in your company.