Strategies and Opportunities for Digital Transformation
PUGLIAI
2025
Table of Contents
1
Introduction and Global Context
page 3
2
State of AI in Italy
page 5
3
Strategies for CEOs
page 7
4
Leadership and Corporate Culture
page 10
5
Regulation and Ethics
page 12
6
Action Plan and Conclusions
page 14
1
Introduction and Global Context
In 2025, artificial intelligence has become the primary driver of innovation across all industrial sectors. Companies that have embraced this transformation are redefining competitive paradigms, while those that hesitate risk obsolescence.
78%
Global companies with AI
90%
Exploring new applications
71%
Using generative AI
92%
Will increase investments
Global AI Adoption Landscape
AI Adoption by Country (2025)
India
59%
UAE
58%
Singapore
53%
Italy
36%
United States
33%
Germany
32%
Spain
28%
France
26%
Key Insight
Despite widespread enthusiasm, only 1% of organizations have achieved high maturity in AI implementation. Most companies remain in the experimental phase, highlighting enormous growth opportunities for those who move quickly.
2
State of AI in Italy
Italy is experiencing a phase of rapid acceleration in artificial intelligence adoption, with a significant leap in the last 12 months. However, the gap with global leaders remains substantial and requires decisive action.
46%
Companies with AI (EY)
8%
Italian SMEs (ISTAT)
63%
Large companies (Minsait)
€115B
Potential GDP increase
Leading Sectors in Adoption
AI Impact by Sector
Energy & Sports
100%
Finance
88%
Manufacturing
80%
Scientific
75%
Main Adoption Barriers
53% - Data security and privacy
40% - Inadequate user experience
32.5% - Implementation costs
23% - Insufficient training
3
Strategies for CEOs
A winning AI strategy requires a systematic and gradual approach. Successful CEOs start with high-impact pilot projects, build internal capabilities, and progressively scale implementations.
Quick Wins to Start
Chatbots & Support
Automate customer service reducing costs by 30% and improving satisfaction
Demand Forecasting
Optimize inventory and reduce waste with advanced predictive algorithms
Admin Automation
Free human resources from repetitive tasks increasing productivity by 40%
Personalized Marketing
Increase conversions by 25% with hyper-targeted campaigns
Strategic Framework
1
Launch high-impact pilot projects
Identify 2-3 use cases with clear and measurable ROI within 6 months
2
Define a roadmap with concrete use cases
Plan evolution from simple automation to predictive and generative AI
3
Develop robust data governance
Centralize data management and ensure quality, security, and compliance
4
Create a cross-functional task force
Involve IT, business, HR, and legal in a dedicated AI team
5
Appoint an AI ethics officer
Ensure transparency, fairness, and regulatory compliance
Case Study: UPS ORION
UPS's ORION system optimized delivery routes using AI, generating savings of $300-400 million annually. This demonstrates how focusing on projects with immediate ROI accelerates adoption and generates tangible value.
4
Leadership and Corporate Culture
AI transformation is not just technological but cultural. CEOs must lead change with vision and empathy, addressing resistance and building trust throughout the organization.
AI by Business Function
Adoption Rate by Area
Customer Service
56%
Cybersecurity
51%
Digital Assistants
47%
CRM
46%
Inventory Management
40%
Content Creation
35%
Building an AI-First Culture
1/4
Companies that scale successfully
47%
Increased engagement with training
82%
IT leaves due to lack of training
Principles for Success
Define AI as a tool to augment human impact, not replace it
Promote co-creation by involving employees in development
Openly address fears related to accuracy and security
Celebrate successes and learn from failures
Invest massively in upskilling and reskilling
5
Regulation and Ethics
The European and Italian regulatory framework imposes stringent requirements but also provides legal certainty for long-term investments. Compliance is not an obstacle but a competitive advantage.
AI Act Regulatory Timeline
February 2, 2025
Prohibitions and literacy begin
Prohibitions for banned practices come into force
August 2, 2025
Rules for generative models
Specific obligations for generative AI
August 2, 2027
High-risk systems compliance
Full application for healthcare, labor, justice
Italian Law n.1146/2025
Key Points
€1 billion in public AI investments
Hosting requirement on national servers for PA
Workers' right to information on AI use
Copyright protection for works with significant human contribution
Compliance Framework
Impact assessment
Map all AI systems and classify them by risk level
Technical documentation
Maintain detailed records of data, algorithms, and decisions
Human oversight
Ensure human control for critical decisions
Transparency
Inform users and employees when they interact with AI
6
Action Plan and Conclusions
Success in the AI era requires decisive and coordinated action. Here's the operational roadmap to transform your organization.
The 7 Steps to Success
1
Assess digital maturity
Complete audit of current capabilities and strategic vision definition
2
Identify high-impact use cases
Prioritize opportunities with clear ROI and short implementation times
3
Build robust data infrastructure
Centralize, clean, and protect corporate data
4
Invest in continuous training
Upskilling programs for all organizational levels
5
Establish clear governance
AI committee, ethics officer, defined decision processes
6
Collaborate with the ecosystem
Partnerships with universities, research centers, innovative startups
7
Monitor and iterate
Clear KPIs, continuous feedback, strategy updates
AI is the Future. The Future is Now.
Artificial intelligence represents a formidable lever to enhance the competitiveness of Italian companies. With a thoughtful strategy, inclusive leadership, and a strong commitment to training, CEOs can transform AI into an engine for sustainable growth.
PugliAI is by your side on this innovative journey.